The Idea
When I was given the very short brief of “Make Spyders visible”, I was basically given carte-blanche to come up with unique ideas to get the Spyders back in the public eye. Organising and attending dealer days have taken up most of my time and I’ve managed to cover seven dealers – Outdoor Motoring in Witbank; Boat and Lifestyle in Hartbeespoortdam; Investment Cars in Bryanston; Speed Bike in Klerksdorp; Factory Racing in Johannesburg South; Echo Powersport in Centurion, and Nelspruit ATV.
To follow on from that, I had to think of attending to our coastal dealers. Well, why not do a road show? That was easier to think about than to actually organise. Because it is such a novel idea, dealers have a hard time thinking of the concept and remotely organising a two month around-the-coast road trip takes a bit of doing.
I also thought of involving bikers who have become disabled due to a biking accident. I’m in discussions with a few people about that and I’m not sure if that will happen or not. It would be great if we can create some awareness around that – it would go hand-in-hand with my involvement with Think Bike.
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